The Institute of Creative Advertising and Design (ICAD) Upstarts programme is the self-unprofessed TopGun of young creative advertisers and designers in Ireland. Only 12 individuals are chosen for a six week course, where a brief is issued every week by a different agency in Dublin and the participants come in an present to the Creative Director. Along the way each person is mentored by an experienced professional in the industry, and at the end there is an exhibition of work where all the upstarts are presented to Creative Directors.
This is our first piece of our exhibition: Orpen’s Cider
Rationale for Orpen’s cider
Campaign idea: “We don’t tolerate bad apples, and you shouldn’t either”