ICAD Upstarts Exhibition piece 2 – National Newspapers of Ireland “The Power of Press”

Art Director – Katie Jones  Baz and Kadz do Adz


The Institute of Creative Advertising and Design (ICAD) Upstarts programme is the self-unprofessed TopGun of young creative advertisers and designers in Ireland. Only 12 individuals are chosen for a six week course, where a brief is issued every week by a different agency in Dublin and the participants come in an present to the Creative Director. Along the way each person is mentored by an experienced professional in the industry, and at the end there is an exhibition of work where all the upstarts are presented to Creative Directors.

The Power of Press

Brief: Convince Marketing managers that press advertising still works and is worth buying.

Idea: Choose the brands that are most wanted in newspapers and send to the marketing manager custom papers with fake ads in them that would make any executive sit up and take notice.

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